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    How to use social media as a small business owner

    We have been selling wholesale artificial jewellery online for many years now and we have been amazed by how popular social media has become, but while most people have personal accounts on Facebook or Instagram some entrepreneurs don’t realise how valuable it is for their small business. And as you moguls are some of our best customers we have put together a few tips to help you get started on social media.


    1. Use it to show off your latest products


    From videos to Gifs to glitzy pictures, social media is the perfect place to showcase your photos. If you have a wide selection of new watches and jewellery then show it off! Take some photos and write a caption to explain what it is and don’t forget to include hashtags # yes those. People use them to search sites like Twitter, Instagram and facebook for what they want, so it might just get you some new customers.


    1. Interact with your followers/fans


    People go on social media to be entertained and find out what is going on with their friends, favourite brands and artists. But they also do it because they are looking to interact. If someone comments on your post, respond. If someone shares one of your posts, thank them and if they ask you a question, answer it. Create a conversation. It will increase your popularity and help you to build relationships with your customers.


    1. Post updates and competitions


    Keep your fans and perspective customers updated as you would with your friends. Don’t post photos of your lunch but let them know about any offers you have on and create competitions to raise awareness of your brand and encourage people to share your posts. Competitions are cheaper than advertising and are a great way to reward your customers for their loyalty.

    Imitation Jewellery Wholesalers

    Imitation Jewellery Wholesalers


    Imitation jewellery is another way of saying fashion jewellery. This is a cheaper type of jewellery which is designed to look like the more fashionable and expensive jewellery. For instance, everyone knows that gold is a precious metal that is highly valuable. That is why anything labelled as “fine gold jewellery” is worth a lot of money because fine gold means it is real. But if it is imitation gold, that means the jewellery is gold plated and not real gold. People like to purchase imitation jewellery because it is cheap and looks like fine jewellery.

    The average person cannot tell the difference between imitation jewellery and fine jewellery. They are just attracted to the crystals, gemstones, and colours of the jewellery. The right combination of these materials is all you need to impress people. So, why spend thousands of dollars on gold and silver jewellery pieces when they look just the same as pieces that are less than one hundred dollars? It doesn’t make any sense unless you are trying to invest in fine jewellery and hope to resell it someday for a lot of money. Otherwise, you are better off sticking with imitation jewellery instead.


    Choosing a Good Imitation Jewellery Wholesaler

    A good imitation jewellery wholesaler is one that has established a reputation for themselves with companies and individuals from around the world. If you search their company name on Google, you should see more positive reviews than negative reviews from previous customers of theirs. Most importantly, the wholesaler needs to be honest about their jewellery. If they advertise their jewellery as being “imitation,” then you should already know their pieces are not authentic. So, there are no delusions about what you are getting in terms of fineness.

    Most people looking for imitation jewellery wholesalers are in the business of buying and selling fashion jewellery. You’ll want to find a wholesaler that gives discounts on bulk jewellery purchases so that you can affordably stock your inventory. They should provide you with plenty of high-resolution pictures of their imitation jewellery pieces so that you have a good idea of what you are getting. If you want to be extra cautious, then order one piece of jewellery as a sample to see it up close. Once it passes your inspection, place an order for a whole lot more.

    Sell4profit are Imitation Jewellery Wholesalers, believe it or not, our bests sellers are classic chains in a rich gold plating. These chains are iconic in the imitation jewellery world, as they are simple but very popular.

    How to reduce your business costs

    If you are buying wholesale jewellery then you are halfway there when it comes to keeping your business expenses down. However, buying stock is only one aspect of running a profitable small business, and whether you run your company part time or it is your sole source of income, how much you spend on overheads can seriously affect your returns. In short, the less cash you spend, the more you get to keep. So, here’s a few tips to help you to reduce your business costs.


    Work out your costs


    Before you decide how to cut your business costs, you need to know exactly how much you are spending. Look at how much you spend with wholesale dealers, the cost of your premises, postage, packaging, employees, website hosting and advertising fees. Write it all down no matter how little. It helps to use bank statements or invoices for reference.


    Be honest about what you need to run your business effectively


    When you look at your business expenses, it might surprise you just how much you spend. However, while some costs might be excessive, others are essential if you are going to run your business effectively. For example, there is no point buying poor quality stock because it is cheaper, as this will disappoint your customers and harm your profits. But if you are spending a fortune on premises then it might be worth looking at if you can move to a cheaper place or move your shop online. Similarly if you are spending a lot on staff wages, it might be worth employing freelancers as and when you need them.


    If you buy stock in bulk, ask your wholesale supplier if they will give you a discount if you buy more. It could save you a fortune. When you fill out your tax returns don’t forget to deduct all your expenses from your total earnings. Lots of businesses pay too much tax because they don’t take this into consideration when doing their accounts. If you are spending too much on advertising or web hosting, shop around for the best deal but make sure the service is still up to scratch. Talk to other business owners and read online reviews to help. The key is to maintain quality while cutting costs. It takes time but in the long run can really pay off.



    3 things to consider before buying from wholesale dealers

    If you are a business owner, market trader or entrepreneur you will know that keeping overheads down and profits up is essential for maximising profit. As such, it makes sense to buy your stock from wholesale dealers.  But with so many websites selling merchandise in bulk how can you tell the difference between a great deal and a headache waiting to happen?


    1. Choose wholesale dealers who are local



    It can be tempting to use suppliers from across the globe but it can prove to be a nightmare especially when you take into consideration time differences and language barriers. That is before we even think about shipping expenses, customs and quality. Waiting weeks for an order or to rectify a mistake costs you money. Choosing UK based wholesale dealers helps you to avoid all these hiccups. However, make sure the supplier you choose has a working contact number so you can discuss any issues and they can answer any questions regarding orders.


    1. Look for wholesaler dealers who offer discounts when you buy more


    It stands to reason that if you spend more with a wholesale supplier then you should get a bigger discount but not all sellers will do this so check before you buy. While it is often tempting to buy a small amount of stock before committing to a bigger order, it is worth remembering that the more you save, the more profits you make. Shipping and VAT will also be have to be paid again if you keep buying stock in small amounts.


    1. Do your research


    TV shows like Dragon’s Den are enough to unleash the entrepreneur in all of us but any successful business owner will tell you that one of the most important aspects of business is research. Work out what sells well, who your customers are and sell your produce where they will be. Ask your supplier what their best sellers are and consider your marketing campaign before you spend any cash. Also consider how long they have been around and whether you can get the items you are purchasing again. Nothing puts a dampener on a business like their best selling items being out of stock. So be careful to choose a wholesaler and distributor that’s reliable and well established. Sell4Profit offer artificial jewellery wholesale, and as we have been around for almost two decades you can rest assured you will get the best deal and fantastic quality whether you want to buy gold-plated chains, wholesale watches, or a combination of jewels. Get in touch for your bulk order discount today.


    How to make a success of your costume jewellery business

    If you want add a little sparkle to your life then running your own jewellery business is just the way to do it. Don’t worry you don’t need to start carving stones and crafting rings, you can buy artificial jewellery wholesale at very affordable prices and our tips will help you get started.


    Make a plan for your jewellery business


    Think about where you will sell, who your customers will be, your packaging and how you will market your merchandise. It is also considering what kind of brand you will create. Are you budget? Luxurious or somewhere in between? How old are your customers? Where do they live? This will affect your pricing, packaging and the way you market your merchandise. It is better to buy wholesale jewellery as wholesale dealers provide the best value for money. So, before you start you will need to find a supplier. Work out how much it will cost to get started. Include total stock price, rent if you are opening a shop, website costs if you are opening an online store and any charges for packaging and equipment. Working this out in advance will help avoid any nasty surprises later down the line.


    Consider your customers


    One of the most important things to consider when starting a costume jewellery business is your customers. Think about who they are, what they will spend and what kind of products they will like. It is a good idea to look for trends before buying stock as this will help you to give the customers exactly what they want. Instagram, Facebook and celebrity websites are a good place to find the latest trends.  If customers ask you for something specific, listen. Keeping your customers satisfied will help your business to grow.


    Building a business takes time but it can be very rewarding. Why not start your plan today?