You’ve bought your wholesale jewellery, you have a place to sell it and you are ready and waiting for orders but business is slow. Don’t lose confidence. Your lack of custom is probably nothing to do with your store or merchandise. It is more than likely due to the fact they don’t know your business is open. It doesn’t matter how good your business is if people don’t know it exists. Good advertising can boost your visibility and help improve brand awareness so it is always worth investing in. However, as a small business owner you probably don’t want to spend your entire budget on marketing. Fortunately, there are several ways you can let people know about your business without breaking the bank. Here are just a few.
- Use the internet
The internet is a brilliant resource for business. It allows you to keep in touch with your loyal customers and connect with new ones. It is also the perfect place to market your business for free. If you are online retailer then it is essential but even if you have physical premises you can utilise it. It is a good idea to have social media profiles for your jewellery business. Make use of sites like facebook, Instagram and Twitter to show off your latest stock and look for new customers. Follow pages that are similar to yours and search hashtags # to find people interested in your products. If you do have premises, it is also worth finding local websites and forums and interacting on there. Comment on pictures and local events. Be friendly but don’t spam the pages and people will become familiar with your brand. Facebook and Google ads can also work well as you can spend as little as £5 a day or as much as you want.
- Print flyers and posters
Posters and flyers have been used in advertising and marketing for years and while they are old school, they are effective and reasonably cheap. They are especially helpful for local businesses because they allow you to spread the word quickly and easily. Put up posters in shops, leave flyers in takeaways, and tell anyone who will listen about your new enterprise. Once customers see how good your products are they will buy more and tell their friends and family. Put in the groundwork and watch your business grow.
- Be creative with your marketing
You don’t have to spend a lot to market your business especially if you are creative. Try and come up with something that will get people talking about your costume jewellery. Competitions, giveaways and events all work well. Think about how your products relate to current events or influencers. An opening day offer could attract the crowds. Food outlets often offer discounted deals for the first day of opening or to celebrate an event. Think about who your customers are and what will entice them.