We have been selling wholesale artificial jewellery online for many years now and we have been amazed by how popular social media has become, but while most people have personal accounts on Facebook or Instagram some entrepreneurs don’t realise how valuable it is for their small business. And as you moguls are some of our best customers we have put together a few tips to help you get started on social media.
- Use it to show off your latest products
From videos to Gifs to glitzy pictures, social media is the perfect place to showcase your photos. If you have a wide selection of new watches and jewellery then show it off! Take some photos and write a caption to explain what it is and don’t forget to include hashtags # yes those. People use them to search sites like Twitter, Instagram and facebook for what they want, so it might just get you some new customers.
- Interact with your followers/fans
People go on social media to be entertained and find out what is going on with their friends, favourite brands and artists. But they also do it because they are looking to interact. If someone comments on your post, respond. If someone shares one of your posts, thank them and if they ask you a question, answer it. Create a conversation. It will increase your popularity and help you to build relationships with your customers.
- Post updates and competitions
Keep your fans and perspective customers updated as you would with your friends. Don’t post photos of your lunch but let them know about any offers you have on and create competitions to raise awareness of your brand and encourage people to share your posts. Competitions are cheaper than advertising and are a great way to reward your customers for their loyalty.